isoイメージからではなく、FAT の USBメモリからのインストール
https://kb.vmware.com/selfservice/microsites/search.do?language=en_US&cmd=displayKC&externalId=2128765
To install Windows 10 in a virtual machine using Windows 10 USB drive (EFI) in VMware Fusion:
1. Launch VMware Fusion
2. From the VMware Fusion top menu bar click on File > New > Click on Create Custom Virtual Machine.
3. Select Windows 10 or Windows 10 64-bit as the Operating System, depending on whether it is 32-bit or 64-bit that you are trying to install.
4. Click Continue.
5. Click Create a new Virtual Disk and Click Continue.
6. Click Finish and Click Save.
The virtual machine will power on automatically and show No Operating System Found message.
7. From the VMware Fusion top menu bar click on Virtual Machine > Shutdown Virtual Machine.
8. After the virtual machine is shut down, from the VMware Fusion top menu bar click on Window > Virtual Machine Library.
9. Right click or Control click on newly created virtual machine and click Show in Finder.
10. Right click or Control click on the .bundle file of the virtual machine and click on Show Package contents.
11. Edit the .vmx file and add the following entry to the file. For more information, see Editing the .vmx file for your VMware Fusion virtual machine (1014782).
12. Quit VMware Fusion and re-launch it.
13. Power on the virtual machine.
14. After you see the No Operating System Found message, connect the USB drive to the virtual machine.
The virtual machine prompts you to either Connect to Mac or Connect to Windows. Click Connect to Windows.
15. From the VMware Fusion top menu bar click on Virtual Machine > Click on Send Ctrl+Alt+Del.
16. The virtual machine will reset and the Windows Boot Manager opens.
Note: If the Windows Boot Manager does not open, shutdown the virtual machine and add the line given below to the .vmx file.
efi.legacyBoot.enabled = "TRUE"
17. Follow the on-screen instructions to install the operating system.
After the installation completes, install VMware Tools in the virtual machine. For more information, see Installing VMware Tools in a Fusion virtual machine running Windows (1003417).
